“It is about helping to bring the benefits of blockchain technology to the wider public,” said BitFury spokeswoman, Janna McManus. “This is not about self-promotion for these leading Bitcoin companies. They get enough media attention and rightfully so. The goal is more global and noble”
The marketing push comes fresh off the heels of a public opinion study by Bitcoin public policy think tank, CoinCenter. The study revealed that out of 1,000 people less than 10% were Very Familiar with Bitcoin, 65 percent of people who answered the study were Not Familiar with Bitcoin at all. Of those who were familiar with the digital currency less than 20 percent had actually used it. According to these figures, and despite increasing news coverage, Bitcoin is still largely unknown to the average person.
“It is clear that the public, the media and the business community need to be educated and there is more work to be done to build widespread awareness,”
– Bitcoin Foundation
The bitcoin PR campaign is spearheaded by BitFury. The company rallied ChangeTip, Tally Capital,and the Bitcoin Foundation member, Bruce Fenton. Every member of the alliance will be contributing financially as well as strategically, helping to spread the marketing content. They will also be consulting theAudience for the creation of the promotional material.
“We selected theAudience for their ability to effectively communicate impactful stories. We trust in their ability to convey our passion, belief in the genius behind the blockchain and determination to bring the benefits of the Bitcoin and blockchain to the world,” said BitFury CEO, Valery Vavilov.
theAudience was established in Los Angeles during 2011. The company was founded by Oliver Luckett (Disney, DigiSynd), Ari Emanuel (William Morris Endeavor), and Sean Parker (Facebook, Napster, Spotify). The marketing agency claims to reach over a billion people a month, with over 5,000 pieces of content.
“Bitcoin offers incredible benefits for humanity,” commented Oliver Luckett, co-founder of theAudience.
“We’re digital storytellers and want to help Bitcoin companies convey the positive change they’re capable of bringing to the world — from new fraud-proof voting mechanisms, to affordable remittance payments, to banking services for the disenfranchised.”
– Luckett
theAudience has run marketing campaigns for many large companies, including McDonald’s, Ford, American Express, Sony Pictures, and Heineken. The marketing agency creates video, images, and written copy. The content created is deployed on the web through social media. According to its site, they use a network of over 6,000 celebrities and social media influencers, to reach a wide demographic. The company uses analytics to track the progress of the content, and collects data about the targeted consumers.
“Bitcoin companies are stepping up to the plate. We’re excited to join a coordinated and concentrated effort to teach Bitcoin to the world’s almost 3 billion internet users — two-thirds of which are from the developing world,” said Brock Pierce of Bitcoin Foundation.
McManus did not give BNC an exact time but said the campain would consist of several phases: in-depth research, content creation and social media marketing by “influencing the influencers.” The actual marketing campaign will not be launched until later this year.
Source : http://bravenewcoin.com/news/theaudience-to-bring-bitcoin-to-the-masses/
Click on the bitcoin logo below to buy, use or accept bitcoin. Unocoin is India’s most popular bitcoin wallet.
To read the bitcoin white paper, visit: https://bitcoin.org/bitcoin.pdf
